Volkswagen is extending its model range with a newly-developed compact-class crossover: the Volkswagen T-Roc. Extensive personalisation options (customer-selected decors and bi-colour design); highly advanced vehicle assistance systems (Front Assist and Lane Assist as standard, optional Traffic Jam Assist); innovative digital features (new generation of Active Info Display); ideally connected (via Volkswagen Car-Net); efficient engines (direction-injection turbocharged engines with up to 140 kW / 190 PS); agile and designed for comfort (ride comfort on same level as a Golf, optional DCC adaptive chassis control) and a pioneering, avant-garde design. With this configuration, the new crossover from Volkswagen brings fresh impetus to the compact SUV class. Concise exterior dimensions, a high level of interior functionality (five-seater, 445 litres of luggage capacity). A versatile vehicle - available with front-wheel or all-wheel drive (with all-wheel drive as standard including the 4MOTION Active Control driver experience switch) - which combines the dominance of an SUV with the agility of a sporty compact. A car which is as much at home in the city as it is on long journeys.
Volkswagen's SUV offensive
"The T-Roc sets a new benchmark in the booming SUV segment," says Dr Herbert Diess. The Chairman of the Volkswagen Brand Board of Management continues: "With its functionality, dynamic handling and technology the T-Roc embodies all good Volkswagen qualities and will give our SUV offensive added momentum." Volkswagen is launching the T-Roc in the 20,000 euro class (German market) and extending the range of its all-round vehicles to include the segment of compact SUVs. Its market launch begins in November in Europe, and pre-sales open as early as September.
Four letters, one statemen
The T-Roc name is easily recognisable worldwide. Dr Frank Welsch, Member of the Board of Management responsible for Development: "The 'T' refers to the car's successful frontrunners, the Tiguan and Touareg, whose SUV DNA and strengths have been transferred to the new model - the high seating position, the robust qualities of the body and running gear and the all-wheel drive system that is included as standard for the top engines. The 'Roc' in the name has been derived from the English 'Rock', which stands for the positioning of the T-Roc as a crossover that combines the dominance of an SUV with the agility of a compact hatchback model and the dynamism of the compact class. This car really rocks the segment - sometimes louder and sometimes more subdued, according to its specific options and colour combination. A new Volkswagen which takes the brand and its owners into the next decade of mobility."
Compact SUVs are the next big thing
The Volkswagen T-Roc will launch on nearly all of the world's key markets. For European markets, the new SUV will be produced at the Setúbal plant in Portugal (near Lisbon). Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and Aftersales, comments on the sales markets for the T-Roc: "Nearly 80 per cent of compact SUVs are currently being sold in Europe and China. This type of SUV is also gaining in importance in Brazil, India, Russia and the USA. We assume that over the next ten years the annual global sales volume of these compact SUVs will grow from around 6.4 million units today to around 10.6 million units."
These SUVs are so successful, because they offer wide-ranging functionality and a higher seating position with compact exterior dimensions while having a very dynamic look. Volkswagen has achieved this synthesis in the T-Roc with great success. It meets the needs of car drivers who are often on the road in urban areas ideally. For instance, the T-Roc targets the single person who enjoys many activities, as well as families who value its flexibility and couples whose children are already on their own. These target groups all want an SUV that is compatible with the urban world, that is fun to drive over every kilometre and whose design makes a confident style statement. The T-Roc meets these needs with its excellent comfort, high seating position, innovative safety systems, flexible interior, high reliability and unique design DNA. The new T-Roc as a compact SUV makes himself a contemporary companion in the urban world, which can also handle a family weekend excursion with ease.